This Feminist Group Was Meant To Lead Australia's #MeToo Movement. It's Barely Delivered Anything.
NOW was the Australian version of Time’s Up, the organisation started by Hollywood celebrities in January 2018 that has raised more than $22 million for its legal defence fund, and connected thousands of men and women to lawyers.
But in its first 18 months, NOW Australia has built up no such momentum. Launched hastily and with much fanfare, the organisation has failed to live up to any of its lofty promises.
In an era where tweets have launched social movements, NOW offers a cautionary tale: how a well-intentioned group lacking infrastructure and experience can collapse under the weight of its own expectations. Elsewhere, #MeToo movements have turned momentum into action and legislation – but the Australian iteration has struggled to lock in its cultural gains.
Glowing media coverage of NOW promised a triage service that would direct survivors to legal support, counselling and journalists. But behind the scenes tensions were running high between Spicer and board members over what they could realistically achieve.