
Medical minefield: the murky world of Instagram advertising
The chief financial officer of Facebook, which owns Instagram, has said the rise in ad revenue during the second quarter of 2020 was primarily driven by small and medium-sized businesses. “In the last year, Instagram has radically pushed into pitching itself as the space of small business,” Professor Leaver says. “They spent the entire pandemic saying ‘we are the saviour of small business’ and you can basically run an entire business through Instagram and not need any other infrastructure.”